John Morgan Partnership (JMP) are a small luxury insurance company. They offer bespoke insurance policies to commercial clients and high net worth private clients. JMP wanted a luxurious looking identity, to impress potential high worth clients and
John Morgan Partnership commercial business owners. To make the brand identity feel more high end, stationary used gold foil and the latest digital spot UV processes, to allow JMP to print small batches of stationary with the same quality as Litho.
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The brand also needed to translate into a sleek and simple website that explained to the user exactly what insurance is being offered. One of the marketing strategies we recommended for JMP were to advertise themselves in certain vertical markets they were interested in. They already had clients within the Motorsport industry, so by expanding the branding to include this, we created a simple website explaining Motorsport specific insurance to users. Google Ad Word campaigns combined with a Customer Support Chat system have generated a huge amount of leads and subsequently an increase in sales.